While I agree with most of what Bernice Ross writes in her Inman News piece Web Transforms Real Estate’s Future (Read it today, before it goes subscribers only) – someone needs to explain to her what RSS is all about and what makes it an effective tool. She is seriously out to lunch on this one…

People are being inundated with information. Make your communications concise and to the point. You can use the RSS (Really Simple Syndication) software to let visitors on your Web site know that there is fresh content on your site. The RSS link also helps to build repeat organic traffic. This in turn, raises your search-engine placement. Also, be sure to tell leads how you found them. In most cases, someone visiting your Web site does not expect personal contact. When you personally contact a lead from any source, tell the lead how you obtained their contact information.

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