Realty Times is reporting from a joint survey with Classified Intelligence, that US Realtors are still buying print advertising, but most would prefer not to. According to RT, the Internet has also made marketing more expensive for Realtors as it has added another arena in which they must advertise. The main reason for the shift towards online advertising:

“the lion’s share of advertising will follow the audience, and the audience is online.”

I suppose this bodes well for the Trulias and Zillows of the world, despite my earlier protestations to the contrary.

You can download an executive summary of the report here.

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