Tip Tuesday: Anybody lost a wallet?

From Brazil, here's a very creative marketing promotion. Wallets containing advertising were scattered around the city for passersby to pick up. Inside was an ad for a local financial newspaper.lost_wallet.jpgI love this idea. It's tactile, engaging (you know someone will pick it up) and unique. I think this it could be used to great effect by Realtors or one of the real estate sites. Redfin? Trulia? Hey Zillow, why don't you stuff them with your one dollar bills! [via]Technorati Tags: , , , , ,