In a move that’ll surely send a collective shudder through the developer community, Trulia has unleashed it’s map interface into the wild. Brokers and agents whose listings are already captured and displayed on Trulia’s site can now take Trulia’s map and display it on their own sites. Trulia cranks out the necessary HTML code and will even let you customize the display to fit your own site’s look and feel. Best of all, the price is right. Free.
Yes, free. Hard to compete with that. Combined with Zillow’s Zestimates API, this could be a great way for a small broker or individual agent to create a truly useful and ‘sticky’ real estate portal, at little to no cost. That’s a one-two punch that’s bound to give a few real estate software developers some sleepless nights.