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Video Advertising to Dominate Online Ads

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Web sites that allow SMB’s (including Brokers and Agents) to create online video advertisements seem to be springing up all over the place.

You’ve got sites like Mixpo who let you create an video ad from start to finish (see ActiveRain Launches (Silently) New Video Platform), players like WellcomeMat that let you host your completed videos (see WellcomeMat Goes Social), players like Turnhere which will create a video for you, players like Spotrunner which let you customize canned footage (see Success with Spot Runner?) and players like Sprout (see
Sprout Lets You Build Single Property Widgets) and RealEstateShows and Slide (see Splash Some Flash On Your Site) that let you create an interactive Flash based slideshow.

If there’s any doubt that video based advertising will soon come to dominate the ‘Net. Fuggadaboutit, it’s already here.

The latest company to hit the street is SpotMixer– who, like Mixpo, allow you to create a whole video advertisement online, without any need for expensive video editing software. SpotMixer is from the folks at One True Media, a company I first wrote about a couple years ago (see Creating a Killer Listing Presentation, Part II).

Seems like they had so much interest from businesses in their platform that they spun out SpotMixer as a separate entity for SMBs to create their video ads.

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The platform really is very slick. You can mix still photography, video, titles music and audio voice overs to create a video ad (you can see some examples here) very quickly.

One thing I really liked about SpotMixer was their use of templates. Realizing that most users wouldn’t have time to create a presentation from scratch, SpotMixer has provided dozens of ready made templates you can just drop your media into. The best part is that they samples are based on mood rather than industry – so rather than having thousands of “real estate” ads that all look the same, you can choose a template based on the brand image you wish to portray (trusted, elegant, vibrant, fun, etc.).

Once you’ve created your video ad you can embed it in your web site, blog or social network profile; you can also download it as a high-rez movie and even order DVD copies of your masterpiece. SpotMixer also promises in the very near future you’ll be able to send that video add to local television partners as well.

One month’s access to the platform (to create unlimited ads) is just $79.