6 months ago I gave up my cable TV subscription. How? One word.


Boxee is a revolutionary application that lets you pull together all your media together in a single browser that you can access from the comfort of your couch. I truly believe that Boxee – when combined with a device like my AppleTV – is the future of television. It lets me consume all the media I’ve gathered on my local network as well as hook in to all kinds of web-based streaming content; including breaking news, music and, of course, video.

Recently, the company launched a contest for developers to get companies to write applications (“plugins”) that can be added to a Boxee installation.

The folks at WellcomeMat obliged and built a wicked cool app that let’s you browse and search for local videos on your TV. Check it out.

They’re asking for your help too – vote for them and help them win the developer challenge. Today’s the last chance to cast your ballot.

So why is this all important? As we move into this brave new world of web marketing where everyone becomes a content producer, it’s important to consider where the new distribution channels may lie. Whether it’s new devices like the Kindle (see FOREM now on Kindle) or new platforms like Boxee – figuring out your syndication strategy is going to become as important — if not more so — than creating the words, or video, in the first place.

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