Newspapers ad spending is still strong, but for how much longer?
According to the NAA’s print classified ads breakdown, real estate ads jumped 18.5 percent to $1.2 billion.
While print still has a stranglehold on most local advertising dollars – I suspect it won’t for very much longer. Traffic to online classifieds web sites is booming right now, according to new report from Comscore. Over 37.4 million internet users visited an online classified site in the past year. It should be no surprise to anyone then that real estate classifieds are moving online.
Craigslist is the uncontested category killer, but Oodle was a surprising ninth place finisher with a startling 463% growth figure. edgeio, another of the new crop of classifieds sites, is nowhere to be found however.
In any case, getting your listing onto any of the sites is great marketing exposure for your listing. Remember, you can also use postlets to help you submit your ad to these and many more sites.