Yahoo launched a redesign of its Real Estate page today, incorporating a new map search interface, an IDX feed and historical market data from Zillow. The new site site also more deeply integrates Zillow’s Zestimate charts into all of their real estate classifieds.
First impressions are, this is a very nice effort. It’s a clean, simple search interface that’s very comprehensive and intuitive and delivers a great user experience. Yahoo! Real Estate has accomplished what Trulia has been trying to do all along. Plus it has the brand recognition and marketing muscle to back it and push real estate search even further into the mainstream.
Trulia should be very worried, now that the big Internet giants are redoubling their efforts in the online real estate space. Maybe their mascots should spend less time sitting on the can, and more time trying to figure out how they’re going to stand up in the face of this renewed offensive into their turf.
More on the new Yahoo! Real Estate site from Greg Sterling: Yahoo! Makes Real Estate More ‘Local’
(Full disclosure: I work for a Prudential affiliate, which maintains an exclusive broker relationship with Yahoo! Real Estate).
