Yahoo launched a redesign of its Real Estate page today, incorporating a new map search interface, an IDX feed and historical market data from Zillow. The new site site also more deeply integrates Zillow’s Zestimate charts into all of their real estate classifieds.

First impressions are, this is a very nice effort. It’s a clean, simple search interface that’s very comprehensive and intuitive and delivers a great user experience. Yahoo! Real Estate has accomplished what Trulia has been trying to do all along. Plus it has the brand recognition and marketing muscle to back it and push real estate search even further into the mainstream.

Trulia should be very worried, now that the big Internet giants are redoubling their efforts in the online real estate space. Maybe their mascots should spend less time sitting on the can, and more time trying to figure out how they’re going to stand up in the face of this renewed offensive into their turf.

More on the new Yahoo! Real Estate site from Greg Sterling: Yahoo! Makes Real Estate More ‘Local’

(Full disclosure: I work for a Prudential affiliate, which maintains an exclusive broker relationship with Yahoo! Real Estate).

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription