Tough critique of Zillow by brand identity consultant and author Alycia de Mesa in BusinessWeek’s article Zillow: Good Real Estate Idea is a Fixer

Graphically, however, the few images used on the site very much resemble something from a clipart collection. There is even a headline on the splash page exclaiming “Cool Maps and Images!” leaving the feeling that someone’s 12-year-old wrote the copy.

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