Aaron Farmer became an icon for innovators of low-cost real estate business models when he battled regulators and legislators in the state of Texas to block state-imposed restrictions on brokerages that offer limited services to clients, such as a flat-fee option to place a home in a multiple listing service. But he is lesser known for his creation of an innovative brokerage company, the National Agent Network, that gives agents the freedom to create and promote their own brand of real estate business while offering assistance when it's needed. As the founder of Texas Discount Realty, a company that offers a range of service and pricing options for real estate consumers, Farmer has witnessed the firestorm over the real estate industry's backing of minimum-service measures in several states. His clashes with industry and government officials in Texas led him to testify before Congress, participate in a panel during a U.S. Federal Trade Commission and Department of Justice workshop on re...
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