Industry NewsTechnology

RE/MAX gets a boost from Google

Part 3: Web analytics hit real estate
Published on Sep 4, 2008

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by CareyBot

On its introductory page, Google Analytics offers up a variety of case studies -- several are real estate-related -- to show how companies are using its online statistical tools to better understand Web traffic and to drive site improvements.

From a major overhaul of real estate franchise company RE/MAX's Web site to increased traffic for a luxury apartment rental site based in Barcelona, Spain, the case studies offer up examples of ways to tap into the power of visitor stats.