BrokerageIndustry News

Taking a SWAT at the cold call

Letters From the Home Front
Published on Dec 3, 2008

Have we not learned anything? Our industry is a little under the weather lately, and a whole lot of agents are in some serious pain. I'm reminded of the old joke where a man says, "Doc, it hurts when I do this." The doctor's obvious reply is, "So, don't do that." Sometimes the answer is just that simple. If it hurts to do something, don't do it anymore. Do something else. This past week I received a call from an agent affiliated with a big brokerage. He was calling to "preview" one of our listings. More accurately, he was calling to schedule a time for 13 agents from his office to preview one of our listings. Being very, very smart, I immediately questioned the likelihood that each of this baker's dozen from the same office had potential clients for this particular home. Don't get me wrong, it's a really nice home, but given a pretty healthy market time and the million-dollar price tag, I found the sudden spike in interest slightly suspicious. H...

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