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Letters From the Home Front

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Recently I was registering for RE Bar Camp in San Francisco, which will precede the Inman Real Estate Connect San Francisco conference in August, when I once again was overcome with whimsy and cleverness. After dutifully filling in the little boxes with my credentials -- name, e-mail, Twitter account, and shoe size -- I was prompted to "say something cool." So, I typed: "something cool." Ha, ha, ha. Let the hilarity ensue. I am SOOO funny! And then as I was taking a quick peek at the other registered attendees, I noticed that about 97 of them had also said "something cool." This isn't to say that I am not a 24-hour laugh riot (ask my husband), but it was a reminder that originality is a tough nut to crack. It's all been said before; it's all been done before. If you are a real estate agent, or any professional in a field where getting the business is highly competitive, you already know this. Every day, the bar is raised. You see a great Web sit...