Agent

This is your brain on real estate

Mood of the Market
Published on Dec 21, 2009

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by CareyBot

When I was growing up, you could hardly watch TV without seeing that drug prevention commercial with the intact-then-fried egg, and that voiceover intoning ominously, "This is your brain. This is your brain on drugs."

Some of the self-defeating (at best) and bizarre (at worst) real estate decision-making that ultimately created the recent foreclosure crisis was sufficiently illogical to make one equate us square-footage-obsessed, "Cribs"-gazing, McMansion-gobbling Americans with substance abusers. And that poses the question: What does your brain look like on real estate?

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