Day after day, week after week, the oil continued to bubble into the Gulf of Mexico, and Ro Mayer, like many other Americans, was feeling angry and helpless. But a couple of weeks ago, almost on a whim, she decided she needed to do something to express her frustration over the environmental and economic damage that was floating toward the state of Louisiana (see related Inman News article: "The real estate impact of Gulf oil disaster"). So the longtime New Orleans real estate agent harnessed the power of social media to the tradition of "krewe" parades generally associated with her city's Mardi Gras celebrations.In the process, she found herself in a role she had never anticipated just a few weeks ago -- one that's equal parts environmental organizer, media ...
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