SAN FRANCISCO -- Finding a place to advertise online is easy -- there are so many -- but picking the right one for your business can be challenging, notes Greg Sterling, an analyst and blogger who has expertise in local media and search and mobile technologies. "The world is getting more fragmented and difficult," he said during a presentation Thursday at the Real Estate Connect conference. "There are lots of different ways to get exposure online. You need to be represented almost everywhere." Real estate professionals, who once had a more limited selection of advertising outlets, now can place ads in traditional media, on search engines, display networks, vertical sites, classified sites and networks, social media sites, and on mobile platforms. Identifying the options with the best return on investment can take a little work, though a "dirty little secret" is that there are many free ways to promote your business online, Sterling said. Chanc...
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