Book Review Title: "Spend Shift: How the Post-Crisis Values Revolution is Changing the Way we Buy, Sell and Live" Authors: John Gerzema and Michael D'Antonio Publisher: Jossey-Bass, 2010; 288 pages; $25.95 Is there such a thing as a "triple entendre"? If so, the word "consumption" would pose one. An outdated definition of consumption is truly a disease, the colloquialism for tuberculosis around the time my great-grandmother succumbed to it in the early 1950s. On the other hand, the two other meanings that come to mind for me are quite "au courant" (French for "up-to-date"): one implying the intake of food, the other implying purchasing behaviors and patterns. It is the latter of these three meanings which serves as t...
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