Rapportive is a free browser add-on developed for Firefox, Chrome and Safari that allows you to view your contacts’ social media profiles and activity right inside Gmail. The add-on works with both Gmail and Google Apps. Give it a try! It’s quick and easy to set up and it truly enhances your traditional mail client.

There are a handful of popular social CRM (customer relationship management) tools available that integrate with your mail client.

Last month, RIM (Research in Motion) announced the acquisition of Gist, one of the more widely used applications that enhance email contacts by displaying profiles that includes blogs, social networks and more. The future of Gist and how BlackBerry users will utilize the product remains to be seen.

The well-established Microsoft Outlook add-on Xobni will finally be releasing the tool for Gmail and are now accepting registration for a private beta preview.

However, since making the transition to Google Apps at Residential Properties Ltd, I have been enjoying Rapportive.

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