Back when Facebook wasn't for business, before Twitter was born, and in the days when we were still throwing our checkbooks at the classified sections of our local newspapers because people actually read them, I started a blog.
It wasn't such a big deal, this little Web log. And the whole idea didn't come to me in an epiphany of forward-thinking genius. Rather, it was just Experiment No. 372 in my ongoing struggle to differentiate myself and my business from the 85 million other licensed real estate agents in my market area.
I had no idea what I was doing. I didn't even know what "it" was. I just knew that I had been hearing stuff -- that my once novel, static website was now as common as the cheap seats at a royal wedding, and that the process