News and notes from across the very broad real estate landscape:
Real estate ad is a 'shoe-in'
Last year, the Canadian Real Estate Association -- Canada's equivalent of the National Association of Realtors -- created a fairly traditional television ad that focused on the benefits of using a real estate agent to sell your house. Now, the trade group is counting on Mother Goose.
CREA has begun airing a humorous ad featuring a white-haired "Old Woman Who Lives in a Shoe," who explains, in a heavy accent -- with hordes of little kids at the breakfast table, getting ready for school, etc., in the background -- how her real estate agent helped make life better for her.
"My Realtor listened to what was important to me, li