BrokerageIndustry News

Real estate odds and ends: bat house, ‘Hokie’ lawsuits and the Brazilian bubble

A global roundup of real estate industry items of interest
Published on Apr 6, 2011

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by CareyBot

News and notes from across the very broad real estate landscape:

Real estate ad is a 'shoe-in'

Last year, the Canadian Real Estate Association -- Canada's equivalent of the National Association of Realtors -- created a fairly traditional television ad that focused on the benefits of using a real estate agent to sell your house. Now, the trade group is counting on Mother Goose.

CREA has begun airing a humorous ad featuring a white-haired "Old Woman Who Lives in a Shoe," who explains, in a heavy accent -- with hordes of little kids at the breakfast table, getting ready for school, etc., in the background -- how her real estate agent helped make life better for her.

"My Realtor listened to what was important to me, li