Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

On Dec. 8, Netherlands-based architecture firm MVRDV released "The Cloud," a design for a connected, twin-towered, 984-foot-tall residential complex for the ambitious DREAMHUB development in Seoul, South Korea, and the intense reaction was immediate. One look at the design, and you may understand why. The skyscrapers join at the middle in a bulging "pixelated cloud" that, combined with the towers' World Trade Center-like straightline height and their proximity to each other, evokes -- eerily and unavoidably -- the Sept. 11, 2001, Twin Towers tragedy. The resemblance exploded in a media frenzy on Monday: with coverage by the Washington Post, Wall Street Journal, Fox News, Time, and hundreds more. Gizmodo writer Andrew Liszewski recognized it almost immediately wit...