BrokerageIndustry News

Back to basics: Serving the real estate customer

Letters From the Home Front
Published on Jan 18, 2012

Inman Connect is a study in particle acceleration. Physicians use particle accelerators to supercharge elementary particles to levels of high energy. Then, being scientists, they pop a cold one, sit back, and watch the magic happen. Collisions occur, but it's not the collisions they are interested in so much as the byproducts of the exercise. That, in a nutshell, is what the Connect conferences are about -- atom smashing. The atoms in this case are a potpourri of vendors, brokers, multiple listing service executives, and agents. Each group has its own agenda, of course, but the common thread is a desire to network, learn and realize the byproduct of bettering their business. In our industry chamber of chaos, sometimes it's easy to forget that other important common thread: the real estate consumer. Because without them, we can just pack it up and go home. In his opening remarks, Inman News founder and owner Brad Inman spoke about the new "cottage economy," an envir...

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