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Book Review: 'The Behavior Gap: Simple Ways to Stop Doing Dumb Things With Money'
Published on Feb 14, 2012

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by CareyBot

The concept that individual economic behavior is not nearly so rational as economists once thought is not nearly so revolutionary as it once was.

But understanding that our personal financial decision-making is flawed, and solving for that, are two different things. Financial planner and New York Times money blogger Carl Richards aims to help readers do the latter in his new book, "The Behavior Gap: Simple Ways to Stop Doing Dumb Things With Money."

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