There is always a lot of discussion regarding how to develop killer content and how to integrate sexy technologies such as a responsive design or HTML5 video into your real estate website or blog. And rightfully so, as these things are really cool. However, optimizing the RSS feed, a far less glamorous feature of your publishing platform, can add tremendous value to your email marketing, usability and search engine optimization. If you're unfamiliar with RSS ("really simple syndication"), it is simply a format used to publish content online, such as articles from a real estate blog. If you'd like to learn more, check out this video: "RSS in Plain English." It's an oldie but goodie created by Common Craft. There are services available to help you manage and optimize your RSS feeds, most notably FeedBurner. FeedBurner made its debut in 2004 and quickly became one of the most popular feed services available. The company was acquired by Google in 2007 and is o...
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