Real estate search and marketing site Trulia today rolled out a mobile advertising platform designed to connect real estate professionals with likely homebuyers. "The reason why we looked at mobile as the next place we were going to extend our offerings to real estate agents is because in our research we discovered that mobile is really a different moment in time for house hunters," Stephen Rossi, Trulia's head of agent marketing, told Inman News. It was obvious that consumers would use Trulia's mobile applications while actively looking at homes and going to open houses, he said. "(Mobile) search traffic was much higher on the weekends -- 30 to 35 percent (of overall traffic) -- and there's moments in time on the weekends, like during open house hours on Sundays, where our mobile traffic even exceeds our online traffic." Consumers using mobile devices are also 60 percent more likely to contact a real estate professional, Trulia said. The Trulia Mobile Ads platfor...
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