When real estate broker Phil Immel, leader of a seven-person team with Prudential California Realty, wanted to differentiate his luxury brand from others in Southern California, he thought of drones. And two months ago, he came up with this: Video shot from a drone to market a listing represented by Phil Immel's brokerage. "I wanted to feature and differentiate my listings and farm areas from every other agent's," Immel said. Technology has advanced to a degree that small, remote-controlled drone helicopters are more affordable than they once were, and cameras and their image-stabilizing systems are better, making aerial photography and video captured using drones an increasing phenomenon in a number of industries, including real estate. Immel, who's commissioned thr...
Oct 12, 2005 by Inman
Jan 26, 2005 by Inman