Redfin parting ways with 3 execs

CEO: Departures have nothing to do with recent $50M funding round

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In the wake of closing a $50 million investment round in mid-November that more than doubled its investment bankroll to date and heightened talk of a pending initial public offering, tech-focused brokerage and referral network Redfin is parting ways with its Chief Marketing Officer Tom Vogl and two vice presidents effective Dec. 1.

Redfin CEO Glenn Kelman confirmed the departures of Vogl, Vice President of Marketing Matt Goyer and Vice President of Product Bryan Selner to GeekWire earlier today.

Kelman declined to give a reason for the departures, but said they had nothing to do with the recent funding led by public-company investment firms T. Rowe Price and Tiger Global Management. Kelman said the Seattle-based firm has yet to find replacements or whether the titles would even persist.

Redfin brought on Vogl, a senior vice president of marketing at sports and outdoor equipment company REI before joining Redfin, early last year as the firm’s first CMO.

Tom Vogl

Tom Vogl

“In Tom, we got someone who not only shares our values, but also has a history of taking scrappy up-and-comers to the big time, often while running on a shoestring budget,” Kelman said then in a statement announcing Vogl’s appointment. “He’s a piranha with a heart.”

Vogl’s addition meant Redfin would up its marketing efforts, Kelman blogged at the time. “Over the next year you’ll probably see from Redfin, for the first time in our history, a significant investment in marketing.”

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Goyer, who joined Redfin as a product manager, and Selner, who came in as a director of project management, both joined the firm in 2006.

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