Realty One Group has launched a consumer-focused magazine to broadcast its brand and announce itself as a competitor in the national franchise space. "We want to go head to head with brands like Re/Max, Keller Williams Realty, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices," Realty One Group founder and CEO Kuba Jewgieniew said of the quarterly magazine, which debuted this month in print and online. The marketing move is an effort to raise the brand's visibility with consumers in an already crowded real estate franchising space, which now includes Warren Buffett's Berkshire Hathaway HomeServices brand. The first brokerage to affiliate with BHHS went live in September, and 51 brokerages have joined or committed to join the network in 2014. After launching...
Sep 26, 2013 by Paul Hagey
Dec 31, 2013 by Paul Hagey