Think of RESAAS as a mashup of Facebook, Twitter and LinkedIn with a real estate twist

Communication platform links real estate agents, brokers, associations and organizations

If you’ve been following the real estate industry for the past year, you’ve probably seen the RESAAS name, either at a trade show or through a press release, and maybe you’re wondering what it is.

Founded in 2009, RESAAS, which stands for “Real Estate Software as a Service,” launched out of beta last February and is building what it hopes will be the social network for real estate.

The Vancouver-based public company claims tens of thousands of agents in North America and Europe have joined the platform so far.

In order to build up the agent count on its platform, RESAAS also powers, at no charge, white-labeled, branded, internal communication platforms for a growing number of brokerages, organizations and associations. Clients include a leading Canadian-based brokerage, Sutton West Coast Realty; Orange County, Calif.-based The Boutique Real Estate Group; the Asian Real Estate Association of America (AREAA); and the Fox Valley (Ill.) Association of Realtors.

Interest in the platform is growing, said RESAAS President Tom Rossiter.

Three state Realtor associations will be joining the platform soon, and the firm has a couple of large deals pending with U.S.-based international firms that will propel the network’s international growth, Rossiter said.

RESAAS had a coming-out party of sorts in 2013.

After launching out of beta early in the year, RESAAS pitched its offerings on the trade show floors of more than 13 events in 2013, including the National Association of Realtors’ annual and midyear conventions, Inman News’ Real Estate Connect, HousingWire’s Real Estate Expo, and the annual shows of the California Association of Realtors and Midwest Real Estate Data LLC (MRED).

RESAAS functions much like Facebook or Twitter, with a real estate twist. Both agents and groups can have a page, and RESAAS vets all users to make sure they’re actually agents, though consumers can participate in the platform in some ways, too.

Agents’ pages show their photo in the upper left portion of the page and a centrally located activity timeline, resembling Facebook’s wall or Twitter’s stream, where they publish posts RESAAS calls “reblasts.” They can choose to link the timeline to their Facebook, Twitter or LinkedIn pages, which allows agents to “reblast” their RESAAS posts to the other networks. (See The Boutique Real Estate Group agent Michele Chiu‘s page as an example).

Consumer view of agent Michele Chiu's RESAAS page.
Consumer view of agent Michele Chiu’s RESAAS page.

Featured listings, which agents enter and update themselves, show up across the top of the page, and their contact info and bio show up along a column running down the page’s left side. A right column includes links to all of the listings agents have uploaded to their RESAAS account.

RESAAS business pages have a similar look, but they feature the firm’s or group’s logo in the top left of the page, instead of the agent’s photo, and a set of featured listings across the top and a centrally located activity timeline. (See The Boutique Real Estate Group page for an example.)