Are you paying hundreds or even thousands of dollars for your lead generation? If you would like to reduce your ad spend while increasing the number of high-quality leads that you generate, it’s much easier than you realize if you know where to look and what to do. Here are five simple steps you can take to achieve that goal: 1. Identify a target market To really do this right, begin by looking at where you did the bulk of your transactions in the last six to 12 months. This is the geographical area where you are achieving the greatest success. Next, look for patterns among the clients with whom you have closed deals. What professions are they in? Approximately how old are they? Are you attracting clients born outside the U.S.? What price range do you sell to most often? Are you...
Mar 31, 2014 by Bernice Ross
Mar 27, 2014 by Bernice Ross