Bernice's Stories

Despite today's uncertainty, real estate agents still need to find ways to drum up new business. With these practices and helpful cold-calling scripts, agents can generate new leads while staying top-of-mind with previous clients
Apr 1
Columnist Bernice Ross reached out to the Inman Coast to Coast Facebook group this week to find out how agents are pivoting to cope with today's COVID-19 market. Here are some workarounds for the issues agents are facing in the field
Mar 26
While you can’t anticipate what the pandemic will do in the future, you can control how you respond to it. Follow these 10 strategies that’ll help ease your anxiety and reduce your stress
Mar 18
Opinion
Have you planned how you will conduct your business if there is a coronavirus quarantine? If not, now is the time to start
Mar 11
Real estate agents are using TikTok to take their business to the next level. Here's how creating content on this popular video-sharing app can help you build your brand and generate leads
Mar 4
All those deals soliciting you to refinance your mortgage at today's low interest rates may sound great, but when you really dig into the numbers, that's often not the case. Here's why
Mar 2
Opinion
If your market has begun to slow, understanding how to properly price homes in a declining market — and how to talk about it with clients — is critical
Feb 19
Opinion
Today’s AI-powered pricing models will play an increasingly important role in property pricing, and they could solve two of agents’ thorniest problems: contingent sales and price reductions
Feb 12