HouseLogic.com, a website for homeowners from the National Association of Realtors, has won a social media advertising competition for developing “educational and share-worthy” infographics for the website’s Facebook page.
The 2014 Internet Advertising Competition (IAC) is put on by the Web Marketing Association, which chooses recipients based on creativity, innovation, impact, design, copywriting, use of the medium and memorability, NAR said.
Both HouseLogic and the ad agency that created the infographics, Meredith Xcelerated Marketing, won the “Best Real Estate Social Media Campaign” award, one of the IAC’s “Best in Industry” awards.
“HouseLogic, the National Association of Realtors’ (NAR) consumer-facing web resource aims to arm homeowners with the information and education necessary to maintain and grow the value of their home,” the Web Marketing Association said in a statement.
“To emphasize and grow this mission within social, the MXM team regularly develops image macros for the HouseLogic Facebook community that are educational and share-worthy, while also sparking conversations among homeowners within the community.
“These images are then repurposed on HouseLogic.com and receive significant pick-up across additional social networks organically, such as Pinterest.”
In a statement, Pamela Geurds Kabati, NAR senior vice president of communications, said the trade group is constantly looking for new and creative ways to interact with homeowners across all media platforms.
“NAR launched HouseLogic to connect online with homeowners, and we always knew that its success depended on our ability to engage with consumers through social media. This award proves we’ve done it well,” she said.
Realtor.com operator Move Inc. plans to build home improvement tools into that website, giving consumers the ability to see what a home would look like if they remodeled the kitchen, or see a property’s home improvement history, including the contractors who worked on a home.