Why real estate agents need to collaborate with homebuyers

Insights from vFlyer's Aaron Sperling

Aaron Sperling is the CEO and president of vFlyer, the longtime online marketing companion for real estate agents.

VFlyer recently launched Lasso, a new mobile application that lets buyers save and organize potential home listings from across different portal sites such as realtor.com.

Lasso mobile app.
Lasso mobile app.

The organized collections, called Corrals, can then be shared with an agent, family and friends to get feedback, schedule viewing appointments and more.

Sperling will be onstage at Real Estate Connect San Francisco to discuss how agents can collaborate with active buyers. The panel session will tackle the new reality of buyers doing more of the home search on their own and how can agents collaborate, guide and add to the experience.

Inman: What’s the most disruptive force changing the economy and consumer behavior and why?

Aaron_Sperling

Aaron Sperling

AS: In terms of changing the economy, I would say that the relatively low cost to build and maintain mobile apps along with the near frictionless discovery and distribution of mobile apps has led to explosive growth in mobile apps.

Therefore, it is incredibly fast and easy to discover content, transact and connect with people via these apps. What is the impact of this change? We as consumers expect companies that we interact with to have well-designed mobile apps. We don’t want to call and talk to a customer support rep.

I would rather watch video tours on my TV than computer or tablet."

Inman: Every day there are more services described as “Uber for X.” Do you think this trend will continue? If so, what’s next? If no, why not?

AS: We will always need metaphors to convey new ideas. Thus, these kind of phrases will always exist. It just won’t be Uber. It will be Pinterest, Yelp, Airbnb, etc.

Inman: What’s the one trend you’re keeping an eye on for 2015 and why?

AS: In-home health care is something that I am following. I am starting to see more interesting health apps and in-home testing. There is so much room for cost savings in this field. I believe it is going to be part of what saves this country hundreds of billions a year.

Inman: What is the one thing real estate needs to do to innovate on the consumer experience?

AS: I would like to see online discovery of real estate listings to go from the tablet and laptops to the TV. I would rather watch video tours on my TV than computer or tablet. Perhaps, tech like the Google Chromecast will help with this. I also think that a video tour should be required for all listings. Our firm is trying to innovate on top of the real estate search sites. We are providing tools to organize their search and open a discussion regarding listings with other decision-makers and advisers.

Inman: What’s the most important takeaway of your talk at Real Estate Connect?

AS: Homebuyers are more involved in the real estate search than ever. They are searching multiple marketplaces for listings prior to and during the search with a real estate agent. If you don’t provide technology that keeps you in the loop, you won’t be. The benefits of collaborative search: a) better understand the buyer’s changing requirements; b) save time and improve communication; and c) be able to more easily demonstrate your local market expertise


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