Last week, I came across an article on Inman touting the launch of a new listing portal that some have enthusiastically dubbed a "Zillow-killer." It seems like every few months, news outlets are covering another macro-level destination site that’s set to transform real estate search. While I welcome disruption in our industry, I can’t help but think that these folks are fundamentally misinterpreting the kind of innovation real estate professionals need, as well as the direction the business is headed. Perhaps it’s natural that real estate professionals are looking for someone to challenge Zillow. After all, Zillow wants to own real estate search on the Web, and it’s well on its way to that goal: The site now accounts for over 17 percent of all real estate-related traffic, and...
May 29, 2014 by Brad Inman
Jul 1, 2014 by Paul Hagey