The nation’s largest real estate brokerage, NRT LLC, is preparing to launch two new search portals that are aimed at reducing the company’s reliance on leads from Zillow, Trulia and realtor.com, attracting homebuyers by offering access to a complete set of MLS listings in markets where NRT operates, plus bells and whistles like automated valuations. NRT is hoping to not only boost the number of leads it generates in-house, but to more than double the number of high-quality "scrubbed" leads that it can collect a 35 percent referral fee on from select agents. One of the new search portals, code-named "Project Flanker," will feature automated valuations like Zillow's "Zestimates," and Internet Data Exchange (IDX) listings sourced from the multiple listing services in t...
Jan 9, 2014 by Paul Hagey
Oct 29, 2013 by Inman