Brokerage

JD Power survey provides insights on how to satisfy first-time homebuyers

Agents must provide clear communications and walk clients through through every step of the process

Real estate agents who provide clear communication and walk buyers through every step of the purchase process including appraisals, inspections and home warranties are more likely to earn high marks for customer satisfaction, according to the latest J.D. Power Home Buyer/Seller Satisfaction Study.For seven years running, the J.D. Power study has measured customer satisfaction among first-time and repeat homebuyers and sellers with brokerages affiliated with the nation's biggest franchisors.“Satisfying first-time buyers is critical for real estate firms to differentiate themselves," said J.D. Power's Christina Cooley in a statement. "It’s up to the agent to build confidence in buyers by educating them and demonstrating a commitment to working in the best interest of the customer."Buyers and sellers have a growing arsenal of tools to help them choose an agent based on client ratings and reviews, including profile pages on property search sites Zillow, Trulia and realtor.c...

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