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by CareyBot

Prior to the Zillow-Trulia distraction palooza, there was a discussion about Suburban Jungle Realty Group’s model of helping urban dwellers find a home in the New York suburbs. The firm uses census and other demographic-driven data to help homebuyers screen communities to find the right one for them. From my vantage as a broker active in the same market footprint, it is not a novel approach; it is a new twist on an old idea seldom discussed in the open. It should be. In the nomenclature of polite company, the “right community” is too often code for consumers with a whispered agenda. The subtext of the questions about locales often politely hovers around urban professionals wanting homogeneous, exclusive, ethnically specific ("safe," etc.) suburbs with certain social benchmar...