Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Prior to the Zillow-Trulia distraction palooza, there was a discussion about Suburban Jungle Realty Group’s model of helping urban dwellers find a home in the New York suburbs. The firm uses census and other demographic-driven data to help homebuyers screen communities to find the right one for them.From my vantage as a broker active in the same market footprint, it is not a novel approach; it is a new twist on an old idea seldom discussed in the open.It should be.In the nomenclature of polite company, the “right community” is too often code for consumers with a whispered agenda. The subtext of the questions about locales often politely hovers around urban professionals wanting homogeneous, exclusive, ethnically specific ("safe," etc.) suburbs with certain social benchmar...