Technology

Real estate agents invited to school homebuyers at Auction.com

Online real estate marketplace seeking broader audience

As part of an effort to reach a broader audience, Auction.com is inviting real estate agents to join a new online community on the site, where they can initiate and engage in conversations with other community members including first-time homebuyers. The community is "designed to provide novice and experienced real estate buyers and sellers with a place to learn more about Auction.com and the real estate auction process in general," the company said. Users can join groups, which at launch included "real estate agents," "first-time homebuyers," "real estate investors," and "home renovation and restoration." Auction.com, which raised $50 million from Google Capital in March, recently brought LinkedIn Senior Vice President Deep Nishar onboard as an adviser. In a statement, Nishar said that translating the benefits of the Auction.com marketplace to a “wider population” and providing its users with the “freedom to confidently transact real estate with ease from wherever th...

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