For the latest iteration of The Corcoran Group's "Live Who You Are" marketing campaign, renowned portrait photographer Annie Leibovitz photographed 12 notable residents and their homes in the four markets the New York City-based brokerage serves in New York and Florida. Leibovitz, who is known for her iconic photographs of John Lennon and Yoko Ono, The Rolling Stones and many other cultural celebrities, took photos of NBA star Tyson Chandler, writers Andrew and John Solomon, and singer Jimmy Buffett as part of the multimillion-dollar campaign. In addition to full-color, full-page ads in newspapers and magazines like The New York Times, the Wall Street Journal and Food & Wine, the 12 portraits will also spread Corcoran's brand across other media including online, outd...
Nov 28, 2012 by Paul Hagey
Nov 15, 2012 by Inman