- The more agents talk with one another, the better served customers will be
- The highly competitive spirit of the industry has led to unspoken stance against information sharing
- Resaas can build companies a resource for training and company information
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RESAAS is a collaboration platform for agents, brokerages and MLSs.
Platform(s): Browser-agnostic; mobile responsive
Ideal for: All size agencies, teams and local boards
Top selling points
- Ease of use
- Facilitates connectivity between disparate teams and offices
- Single sign-in and user experience design easy to adopt
Things to consider
RESAAS products reflect social media themes and communication tools, and not all agents may be ready to collaborate so openly online.
RESAAS is behind the collaboration efforts of countless large real estate offices around the world. More than 300,000 agents engage with its toolset every day.
The company’s online agent-to-agent networking sites, reflective in many capacities to a Facebook news feed, are available in 18 languages.
RESAAS is the technology behind RealTime MLS, The San Francisco Association of Realtors’ new tool for member interaction.
Users of a RESAAS site, whether across the office or the entire MLS, can post news and updates about listings, buyer needs, local news or industry topics.
Companies and organizations can white-label RESAAS and also connect prospect information to an array of exiting CRM (customer relationship manager) accounts.
The company’s list of industry partnerships includes a number of CRMs, transaction tools and marketing services. Some included companies are Realty Ninja, dotloop, FlyerCo, Contactually, Brixwork, LNG, Snap, Newborhood, Trippeo and Flipt.
Individual users are offered profile pages that break down contact information, listing inventory, recent posts, connections and group memberships.
Something that stood out to me was a short survey tool that can be attached a new listing post.
Agents can use it to engage prospects or colleague with a simple question like, “Does this kitchen need any upgrades?” or “What’s the best way to improve this home’s curb appeal?”
Answers to the questions are recorded and archived with the listing via individual respondent.
RESAAS can build companies a resource for training and company information, an intranet of sorts. Pages can also be created to aid in recruiting.
Posts on a RESAAS site are image-heavy and uncluttered; it highlights what’s important to encourage true feedback and exchanges among colleagues.
Pages can also be created to aid in recruiting.
I very much applaud SFAR for its recognition of such a resource in their market, but I feel I could have been more attuned to RESAAS’s role in building Real Time MLS.
Brokers and industry leaders need to get agents talking with one another. There can no longer be fear about the exposure of market insight or prospect data, confidentiality issues notwithstanding.
If residential real estate is going to prosper in an age where consumers are wielding heretofore-unheard-of economic control, they must seek solutions through internal channels.
Cutthroat battles for online square footage will only catalyze agent-on-agent intensity and nurture distraction from larger issues that affect everyone.
Look, competition is always healthy in our financial ecosystem. It’s what drives growth. However, an industry’s economic growth shouldn’t come at the expense of its intellectual growth — or worse, its philosophical purpose.
These are big concepts on placing on the shoulders of a technology company. But I’m placing more of it on the concept its tools make tangible, and the agents out there who aren’t embracing it.
Only good things can come from talking with one another.
Like more sales and better-educated consumers.
Have a technology product you would like to discuss? Email Craig Rowe.