Recent Articles by Craig C. Rowe

Planitar’s iGuide now offers virtual reality tours

Planitar’s iGuide now offers virtual reality tours

It's not easy to enter Matterport's world, but Ontario-based Planitar did so with gusto, giving the industry a lot to consider when clients ask about how to differentiate their listing. ......
By Craig C. Rowe | Friday, April 28, 2017
JotForm V4: Collaborative, mobile and better than your current forms tool

JotForm V4: Collaborative, mobile and better than your current forms tool

JotForm 4.0 is a powerful and simple forms-building tool ideal for real estate agents. ......
By Craig C. Rowe | Wednesday, April 26, 2017
A man's hands selecting tools New agent? 4 tech tools for building long-term success

New agent? 4 tech tools for building long-term success

New real estate agents need tools to help them get business and plan for career success. Inman reviews four technology solutions that can help. ......
By Craig C. Rowe | Monday, April 24, 2017
Beycome aims for the agent-less transaction — does it have legs?

Beycome aims for the agent-less transaction — does it have legs?

I think it's healthy for real estate agents to know how to defend their value against the rise of internet-powered, agent-less transactions ......
By Craig C. Rowe | Friday, April 21, 2017
WikiRealty brings real estate agents’ local expertise to the forefront

WikiRealty brings real estate agents’ local expertise to the forefront

WikiRealty helps agents promote local expertise and offers lifestyle buying for home shoppers. ......
By Craig C. Rowe | Wednesday, April 19, 2017
IQDial, automated dialer software, tracks down missing prospect data

IQDial, automated dialer software, tracks down missing prospect data

IQDial is an automated dialer and prospect tracking system ideal for real estate agents. ......
By Craig C. Rowe | Monday, April 17, 2017
New competitor on the Facebook Messenger chatbot scene: HomeHawk

New competitor on the Facebook Messenger chatbot scene: HomeHawk

HomeHawk is a new, highly intelligent real estate chatbot for Facebook Messenger ......
By Craig C. Rowe | Friday, April 14, 2017
MailChimp-Facebook Ads merger streamlines agent marketing

MailChimp-Facebook Ads merger streamlines agent marketing

Mailchimp users can now use its interface to create Facebook advertising campaigns. ......
By Craig C. Rowe | Wednesday, April 12, 2017
ProspectsPlus rolls out 3-click mobile direct mail system

ProspectsPlus rolls out 3-click mobile direct mail system

ThreeClickPostcards helps agents create and send postcards from their mobile device based on a listing's address. ......
By Craig C. Rowe | Monday, April 10, 2017
Google’s top-rated CRM ProsperWorks is real estate ready

Google’s top-rated CRM ProsperWorks is real estate ready

ProsperWorks is Google's most recommended CRM for use with its G Suite of productivity software. It's a color-coded, Gmail-powered solution for agents who don't necessarily need the enterprise-level commitment and marketing prowess of tools like Top ...
By Craig C. Rowe | Friday, April 7, 2017
Contactually announces collaborative functionality for teams

Contactually announces collaborative functionality for teams

Teams are growing in popularity across the industry, and investing in a technology platform is a smart way to support collaboration and jointly manage transactions ......
By Craig C. Rowe | Wednesday, April 5, 2017
Up your real estate marketing visuals with Drawbotics’ ‘restyling’

Up your real estate marketing visuals with Drawbotics’ ‘restyling’

Drawbotics is a creative services company for real estate marketing and has expanded from Belgium to the United States. ......
By Craig C. Rowe | Monday, April 3, 2017
CRM Chime weaves BombBomb video, realtor.com leads into the mix

CRM Chime weaves BombBomb video, realtor.com leads into the mix

Mobile-first software Chime helps agents launch IDX-powered websites and online marketing campaigns, then capture and manage the subsequent leads in its CRM suite. This month the company launched two major updates, keeping its promise of introducing ...
By Craig C. Rowe | Friday, March 31, 2017
Copy Adwerx’s ‘Quick Adder’ on your emails to retarget real estate leads

Copy Adwerx’s ‘Quick Adder’ on your emails to retarget real estate leads

Using retargeting technology and an uploaded database, an agent's network of contacts will see the agent's messages on an array of popular websites, such as Facebook, USAToday.com, ESPN.com., and also a host of apps and mobile-optimized websites ......
By Craig C. Rowe | Wednesday, March 29, 2017
A network of threads connecting pins on a board Revamped Reloladex to debut at NAR Midyear conference

Revamped Reloladex to debut at NAR Midyear conference

Relola, the public networking platform that encourages agents to share listing and marketing insights with colleagues and home shoppers, is set to launch a major new feature ......
By Craig C. Rowe | Monday, March 27, 2017
RealtyBackOffice ensures no dollar, date or deal slips in a brokerage

RealtyBackOffice ensures no dollar, date or deal slips in a brokerage

RealtyBackOffice is an enterprise solution for managing every aspect of a real estate deal. ......
By Craig C. Rowe | Friday, March 24, 2017
What WellcomeMat, a real estate listing video manager, has over YouTube

What WellcomeMat, a real estate listing video manager, has over YouTube

WellcomeMat doesn't create video for you. It's not an presentation or a content production tool. Its highest and best use is as a way to manage, distribute and measure video marketing ......
By Craig C. Rowe | Wednesday, March 22, 2017
A mortgage application on a computer screen Is new lender better.com a better way to qualify leads?

Is new lender better.com a better way to qualify leads?

A good deal of leads are ignored if they aren't pre-qualified for a mortgage. The process to do so has never helped real estate agents much, either. Consumers today are increasingly wary of entering a bank to hand over private information in order to...
By Craig C. Rowe | Monday, March 20, 2017