Recent Articles by Craig C. Rowe

A network of threads connecting pins on a board Revamped Reloladex to debut at NAR Midyear conference

Revamped Reloladex to debut at NAR Midyear conference

Relola, the public networking platform that encourages agents to share listing and marketing insights with colleagues and home shoppers, is set to launch a major new feature ......
By Craig C. Rowe | Monday, March 27, 2017
RealtyBackOffice ensures no dollar, date or deal slips in a brokerage

RealtyBackOffice ensures no dollar, date or deal slips in a brokerage

RealtyBackOffice is an enterprise solution for managing every aspect of a real estate deal. ......
By Craig C. Rowe | Friday, March 24, 2017
What WellcomeMat, a real estate listing video manager, has over YouTube

What WellcomeMat, a real estate listing video manager, has over YouTube

WellcomeMat doesn't create video for you. It's not an presentation or a content production tool. Its highest and best use is as a way to manage, distribute and measure video marketing ......
By Craig C. Rowe | Wednesday, March 22, 2017
A mortgage application on a computer screen Is new lender better.com a better way to qualify leads?

Is new lender better.com a better way to qualify leads?

A good deal of leads are ignored if they aren't pre-qualified for a mortgage. The process to do so has never helped real estate agents much, either. Consumers today are increasingly wary of entering a bank to hand over private information in order to...
By Craig C. Rowe | Monday, March 20, 2017
5 tech tools that could make your real estate mobile office possible

5 tech tools that could make your real estate mobile office possible

On the brokerage level, virtual real estate offices are trending. And since the beginning of real estate, agents have been on the go. Being mobile in this industry, however, continues to get easier with a little help from the internet and technology....
By Craig C. Rowe | Friday, March 17, 2017
Totomic’s big data shows how (and who) to target for your next home sale

Totomic’s big data shows how (and who) to target for your next home sale

To paraphrase a classic line from "Fletch" -- "It's all big data these days." Totomic consolidates non-commoditized data sources, such as deep property information, lifestyle and behavioral data, and social activity to categorize the people who live ...
By Craig C. Rowe | Wednesday, March 15, 2017
Cracks in asphalt as the result of an earthquake SnapNHD generates Natural Hazard Disclosures for California agents

SnapNHD generates Natural Hazard Disclosures for California agents

SnapNHD is a fast, smart way for agents in California to order NHDs. ......
By Craig C. Rowe | Monday, March 13, 2017
Facebook Messenger open on a mobile phone Skyler360 brings Facebook Messenger, Amazon Echo into the mix

Skyler360 brings Facebook Messenger, Amazon Echo into the mix

Skyler 360's completely renovated, color-coded identifiers and lack of Windows-themed utilitarianisms help create a sharper, more intuitive user experience. It's now something you'll have more fun using as a result ......
By Craig C. Rowe | Friday, March 10, 2017
‘Ingage’ listing presentation prospects with interactive iPad software

‘Ingage’ listing presentation prospects with interactive iPad software

Listing presentation product Ingage deftly maneuvers video, text and images to help real estate agents bolster their impact on prospects ......
By Craig C. Rowe | Wednesday, March 8, 2017
Are real estate clients taken by Homeselfe RE’s colorful energy reports?

Are real estate clients taken by Homeselfe RE’s colorful energy reports?

As easily as a seller agent could use the Homeselfe RE app to augment their listing presentation with an energy analysis, a buyer's agent could use it to highlight outdated HVAC systems or an antiquated water heater -- and justify concessions. ......
By Craig C. Rowe | Monday, March 6, 2017
How quickly should you download the HomeASAP Agent App?

How quickly should you download the HomeASAP Agent App?

HomeASAP has added an app to its platform of agent networking and marketings tools. ......
By Craig C. Rowe | Friday, March 3, 2017
A smart home panel on a wall near a kitchen Amazon will send a smart home specialist to your real estate client’s door

Amazon will send a smart home specialist to your real estate client’s door

Real estate agents in major West Coast markets now have a new assistant they can call upon to help customers with questions about smart home connectivity ......
By Craig C. Rowe | Wednesday, March 1, 2017
A man on his laptop and phone at the same time Can automated lead follow-up make you an Agent Legend?

Can automated lead follow-up make you an Agent Legend?

Business automation is getting easier, and agents who are fans of finding ways to streamline lead cultivation will want to have a look at Agent Legend ......
By Craig C. Rowe | Monday, February 27, 2017
Voice-driven real estate app for Amazon Echo now talks to 3 markets

Voice-driven real estate app for Amazon Echo now talks to 3 markets

A few weeks ago I reported on a voice-driven real estate search app. Now, three agencies have opted in to receive buyer and seller leads. ......
By Craig C. Rowe | Friday, February 24, 2017
Why price shouldn’t take priority in your real estate technology decisions

Why price shouldn’t take priority in your real estate technology decisions

Real estate agents should use return on investment as a more important factor than cost when analyzing marketing and technology products. ......
By Craig C. Rowe | Wednesday, February 22, 2017
Mine carts in a mine Is enriched MLS data the key to more sales? Remine thinks so

Is enriched MLS data the key to more sales? Remine thinks so

Remine is a sleek new data visualization and enrichment tool for multiple listing services. ......
By Craig C. Rowe | Monday, February 20, 2017
Ready? Onthr3! On-demand app orders up professional photographers

Ready? Onthr3! On-demand app orders up professional photographers

I believe good real estate photography will always be important. A new player in the on-demand economy, Onthr3 allows users to select and hire professional photographer for events on short notice ......
By Craig C. Rowe | Friday, February 17, 2017
VScreen’s Community Videos show real estate buyers a hyperlocal highlight reel

VScreen’s Community Videos show real estate buyers a hyperlocal highlight reel

Vscreen Community Videos are fast, easy ways for agents to become neighborhood specialists. ......
By Craig C. Rowe | Wednesday, February 15, 2017