Craig's Stories

Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
Jun 18
A website built for an apartment property in Florida was 1 of 3 in the world — and the only website in the US — to be awarded as an honoree at the 25th Annual Webby Awards
Jun 15
Kukun's new tool is another weapon in the data bandolier of buyers trying to compete in heated markets or make offers sight unseen
Jun 15
With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller's inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale
Jun 11
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
Jun 11
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
Jun 10
The service is intended to help technology providers, brokerages, financial institutions and other real estate industry players leverage data on-demand as needs arise for marketing, sales and critical business decisions
Jun 10
Opinion
Innovation happens in small spaces. Most agents don't realize that as they become more and more entrenched in their CRM, their tech is becoming ripe for acquisition
Jun 9