AgentIndustry News

Smart home technology: the cherry on top for homebuyers?

Coldwell Banker survey finds that automated home systems are on the rise
  • According to a Harris Poll survey conducted on the behalf of Coldwell Banker, automated home systems that improve security and convenience or serve to entertain are becoming more mainstream.
  • More than half of the survey participants wary of smart home tech adoption indicated that if the products would expedite selling their home, they'd invest in it.
  • One product is not enough to make a home "smart." The majority agree that to achieve this status, you need at least three different categories of smart products within a property.

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Could the ability to flip the lights on from the comfort of your tablet move your home in a competitive seller's market? Many Americans are keen to own or invest in smart home technology, particularly if it will help sell their homes faster, according to a recent survey by Coldwell Banker. Harris Poll conducted the online Smart Home Marketplace Survey in October on Coldwell Banker’s behalf. Of the more than 4,000 adults surveyed, about 1,000 reported owning at least one smart home product. The most popular types of smart tech among participants were entertainment products like smart TVs and speaker systems as well as security and temperature-controlling programs. ariadna de raadt / Shutterstock.com Of respondents who said they currently have smart home products, 57 percent were male and 43 percent were female. Forty-four percent reported being parents with children under 18 years of age. A trend that spans generations Coldwell Banker concluded that this t...