Technology

3 trends agents should look out for in 2016

The New York Times director of real estate products weighs in
  • Virtual reality, 'peak content' and data curation will impact real estate in 2016, according to Matthew Shadbolt.

As director of real estate products at the New York Times, Matthew Shadbolt knows a thing or two about the intersection of real estate and technology.Here are three big trends that he sees impacting the industry. Virtual reality We've reached a tipping point with virtual reality, Shadbolt said on stage at Inman Connect. This year the technology will finally begin to gain traction and impact the business landscape.Jenna Bascom / Inman.comIn real estate, VR headsets, such as those provided by Oculus Rift and Google, and online 3-D models will enable consumers to virtually saunter about listings. This experience will be particularly valuable to relocating buyers, Shadbolt said. He envisions agents sending VR headsets to buyers to streamline their home search. 'Peak Content' The challenge of marketing and communicating on popular online media platforms, such as social networks, continues to grow. Agents and brokers should think carefully about how much time a...

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