Weathering big chill in Big Apple
Diary of a Real Estate Rookie
By Alison Rogers, Tuesday, January 20, 2009.
Flickr photo by t_a_i_s.Oh yoicks is it cold out there. We are in a spell where the highs are in the 20s and the lows are in the teens. I had already learned from going to school in Boston not to wear earrings in this kind of wintry weather, but I wasn't that aware of my new glasses and so now I have an abrasion on either side of my nose where my glasses have kind of frozen onto my face.
The outside, though, is something I'm basically avoiding: At this point it's all about wrap up, run the errand, and get back indoors. Except when indoors is my office.
One of my sponsoring brokers' keys to success in real estate is, well, having a great eye for real estate. Our office is a huge loft-like space that he snagged years ago, when the neighborhood wasn't nearly as nice.
It's also, um, rather unimproved. To say we invest in our customers and in not in our reception area is an understatement. I remember that last year we celebrated the boom by getting new carpet.
When I was a full-time reporter, I was told over and over again by successful small-businessmen that a key to success is keeping your costs low. Watch the company's money like it's your own.
Well, in our office that's been done. As a result, in this cold snap, the agents in my office are clustered around portable heaters like Christmas-tree salesmen. I went in for the entire day on Tuesday, since I had a list of 15 things to do, and I went for the always fashion-forward "sweater and ski cap" look while doing my computer work and talking on the phone. I couldn't see my breath but it was definitely nippy, and I made about a dozen trips to the microwave to zap a mug of hot water to warm my hands.
If you're wondering if I had a song in my heart about this, I did not. I said to my boss, "If I ever leave you it will be to go to work in a place where the computers work ... (a line delivered just as I whomped my computer on the side of its little electronic head) and there's heat."
But you know what? It's partly as a result of that frugality that I have a place to work. The local headlines aren't good. What the rest of the country has been suffering through is just now coming to us, and business is stalling out. As a result, one New York City boutique firm with three offices -- which at one point had 80 agents -- just closed. Another 12-office firm just closed two offices and, even though they're relocating all their agents, it will leave some administrators unemployed.
We, on the other hand, feel pretty sure that we can make it through the downturn, cold hands and all. That's something I'm pretty thankful for -- that and our jazzy new carpet.
Alison Rogers is a licensed salesperson and author of "Diary of a Real Estate Rookie."
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Submitted by Joseph Bridges on January 20, 2009 - 2:54pm.
"Keeping your overhead low" is terrific advice. In a booming market it is easy to overlook expenses that we wouldn't tolerate in a tighter market. No time like the present to look at every single piece of money that is spent and make sure that it is generating a return. If it isn't then it needs to be cut for sure.
We have been looking at everything and continue to do so.
Visit the blog at: http://www.InternetRealEstateSuccess.com
Real Estate Resources at: http://www.OnlineRealEstateSuccess.com
Submitted by Robert A. Hulme on January 20, 2009 - 2:58pm.
The chill goes a lot further than just the weather. We all need to use our microwaves and warm up a little water and help turn this housing market around. Hopefully Obama can send a heat wave throughout the country and help us all get a little warmer
Robert A. Hulme
Realtor, GRI, e-PRO
Prudential Utah Real Estate
Loan Officer
Envision Lending Group, Inc.
www.UtahCountyRealEstate.us
www.UtahHomesForSale.ws
801-885-2586
Submitted by David W. Appel, Jr. on January 20, 2009 - 3:01pm.
Andre Meyer, patriarch of the New York office of Lazard once said "we never lost a client because the couch in the reception area had a hole in it." The varsity will get the business done from a cardboard box on the corner of walk and don't walk and a payphone.
D.W.Appel, Jr.
www.800BUYSELLNETWORK.com
Submitted by Bruce Hiatt on January 20, 2009 - 4:39pm.
Our clients are focused on excellence in services, not the designer of our office furniture. To that end, we've taken our forward thinking boutique luxury real estate brokerage to another level. We are now 100% virtual, have access to conference room facilities only when we need them, paperless, strong Internet and social media presence and continue to provide excellence in service to our clients.
Your business strategy for growing a lean and mean business in 2009 with great client services is far more critical than having a beautiful office and high expenses.
Regards,
Bruce Hiatt - Broker/Owner
Luxury Realty Group LLC
Las Vegas, NV
www.LuxuryRealtyGroup.com
(702) 456-7080 x201