Bridging real estate's generational gap

Are you still proclaiming that you are "the local real estate expert"? If so, you may be surprised about how few people actually give a hoot.

According to the National Association of Realtors, approximately 50 percent of real estate Web leads go unanswered. The reason is twofold. First, Web leads often expect instantaneous response. Second, they may take months of intensive follow-up before they will contact you to do business.

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