Tapping the 'Big 3' in social media 

Flickr photo by SheilaTostes.

Last week, I wrote about reasons to keep your blog going even though you hear the siren call of other social media platforms such as Twitter, Facebook, LinkedIn, etc.

This week, I'll work the other direction: Reasons why you might consider expanding your marketing efforts to social media platforms that are outside of your control.

Real estate broker and blogger Jay Thompson, in a comment on last week's article, noted that blogging is social media.

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