The right online real estate video for your audience 
Quality counts, but so does usefulness
By Gahlord Dewald, Tuesday, February 1, 2011.
There's no doubt that online video is finally becoming a mainstream activity for real estate professionals.
One of the things I noticed at this year's Real Estate Connect conference in New York City was that discussions around video weren't about whether or not to start using video but about how to actually make and distribute video. It's a given that producing video is now a part of the real estate professional’s work.
There are a few things that have all come together to make this possible.
First, the availability of relatively inexpensive video cameras with a reasonable quality level. Even mobile phones are capable of producing decent video these days.
Second, the widespread use of video-focused websites and services such as YouTube and Netflix and the real estate-focused services such as WellcomeMat. The internet can finally handle the distribution of video reasonably well.
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