What Facebook's Open Graph means for real estate marketing 

Flickr image by javier.reyesgomez.

It doesn't seem like that big of a deal, adding a little "like" button to Web pages. We've all seen star ratings and "Diggs" and thumbs up and all of that. So why is it a big deal that last week Facebook announced that it was spreading its "like" button out to the entire Web and calling it an Open Graph?

Because now the things people like are being aggregated in one place. Putting all the things customers like in one central place, where they are being easily and automatically shared with their friends via wall posts, etc., really magnifies the importance of a "like" to marketers.

Socially, I think we use other people's likes and dislikes as a sort of short-hand to figure out if we want to know more about them. Sort of how you might find yourself perusing items at a dinner party of an acquaintance: What sort of books do they have? What sort of magazines are lying around? What's in their music collection? We use these objects as clues to whether we might like them or not.

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