Communicating brand 
Letters from the Home Front
By Kris Berg, Wednesday, March 31, 2010.
Flickr photo by DominusVobiscum."What makes you different from the other agents?" asked my would-be suitor.
Now, I totally get this question. It is the "money question" and, to the home seller, the answer is of secondary import only to that other question. ("Will you do it for $12 and a goat, because I know this guy at the office who got his license last Tuesday and he owes me a favor ...") So, it shouldn't have come as a surprise to me.
It shouldn't have been a surprise, except I had spent the previous hour at the kitchen table talking a very impressive blue streak about market trends, FHA loan guideline changes, mortgage-backed securities buybacks, and homebuyer tax credits. I talked about the future of interest rates, the pathetically sparse local inventory of homes for sale, and buyer wants and expectations from my feet-on-the-ground perspective.
more...
Premium Member account.
Premium Members have full access to all news archives & premium content.
Purchase Professional Membership for $199/year OR
Premium+ Membership for $149/year OR
News Membership for $69/year
All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.
