It seems like every day there’s another AI tool being introduced that promises to change the way real estate agents do business. Some are incredible. Others are simply new versions of something we already have. And with so many options available, it’s becoming increasingly difficult for agents to determine which ones are actually worth their time.
I believe the biggest opportunity with AI isn’t necessarily finding the newest tool. It’s identifying the tools that help you work more efficiently, improve your marketing, generate additional leads and, ultimately, provide a better experience for your clients.
The goal shouldn’t be to spend more time learning technology. It should be to use technology in a way that gives you more time to focus on the activities that matter most. With that in mind, here are seven AI tools that I believe real estate agents should know about as we head into 2027.
Best AI tools for agents: 7 picks as 2027 approaches
1. PromptCowboy.ai: Turn average prompts into better questions
The smartest person in the room used to be the person who had all the answers. Today, I believe it’s increasingly the person who understands how to ask the right questions to get the most out of AI. That’s where PromptCowboy.ai comes in.
This tool is designed to help you take a basic AI prompt and turn it into a more detailed, effective request. You simply enter what you’re trying to accomplish, and the tool expands your request to help you get a more useful response from ChatGPT or another AI platform.
One of the things I like most is that it doesn’t simply rewrite the prompt. It also identifies important details you may have left out and highlights information that could improve the results.
For example, let’s say you want AI to help you create a marketing plan for a new listing. You might start with something as simple as, “Help me market a luxury listing in my area.”
PromptCowboy can help expand that into a much more specific request that considers the property’s features, potential buyers, marketing channels, content strategy and desired results.
Beyond improving individual prompts, it can also help you learn how to ask better questions over time. It offers both a free and a paid version. I’ve found the free version useful, but agents who rely heavily on AI may find additional value in its paid features.
2. AnswerThePublic.com: Find the questions your future clients are asking
The next tool is one of my favorites for identifying content opportunities. AnswerThePublic helps you discover questions and search topics related to specific keywords. Depending on the available features and plan, it can provide insights into questions associated with traditional search, social platforms and AI-related search behavior.
Here’s how I’d use it. Let’s say I’m an agent in Destin, Florida. I might enter a phrase like “Destin Florida homes for sale.” Based on this keyword, the tool can identify related questions and search topics across available data sources, including search engines and other supported platforms. Instead of guessing what buyers and sellers want to know, I now have information that can guide my content strategy.
I’d use the questions it reveals to create YouTube videos, blog posts, Instagram Reels, Facebook content and information for my website. I’d also use them to develop FAQ content addressing specific buyer and seller concerns.
The goal is to become the agent who is consistently providing useful answers about the market I serve. When people search for those answers, whether through Google, social media or AI platforms, I want my content to have an opportunity to be discovered. No tool can guarantee that AI will recommend you, but consistently publishing accurate, specific, locally relevant content gives you more opportunities to establish your expertise.
AnswerThePublic offers limited free access along with paid options. I’d suggest starting with the available free features, identifying a few relevant questions and creating content around them before deciding whether a paid plan makes sense for you.
3. Plaud: Never forget the details that matter to your clients
One of the biggest challenges agents face is keeping track of everything discussed throughout the day. Think about how many conversations you have with buyers, sellers, other agents, lenders, inspectors and vendors. There are appointments, phone calls, follow-up commitments and details that can easily get lost.
Plaud is an AI-powered recording and note-taking tool that can help organize those conversations. It offers recording devices, including wearable and phone-compatible options, that can capture conversations and turn them into transcripts, summaries and action items.
Here’s where I see the opportunity with this tool for us as real estate agents. Imagine walking into a listing appointment and being able to focus entirely on the seller instead of constantly stopping to write notes. With the seller’s permission, you could explain that you’re using a recording tool to capture the details of your conversation, so you don’t overlook anything important when preparing the marketing plan.
Afterward, you can review the transcript, see a summary of the discussion and identify specific items you committed to following up on.
- Maybe the seller mentioned that they need additional time before closing.
- Maybe they shared a detail about the property that would be useful in your marketing.
- Maybe you promised to research a particular question.
Instead of relying entirely on memory, you have an organized record to review.
The key is to make sure you’re getting appropriate consent before recording and handling client information securely. Recording laws vary by state, and sensitive client information deserves careful protection. For agents who have a lot of conversations and want to stay organized without sacrificing their attention during appointments, this is a tool worth exploring.
4. Scorecard.GoFlyDragon.com: Evaluate your visibility in AI search
One of the biggest opportunities I see emerging in real estate is the increasing number of consumers using AI to research communities, compare agents and ask questions about buying or selling a home. That creates an important question for every real estate agent: If someone asks an AI platform to recommend an agent in your market, how likely is your name to appear?
That’s where Scorecard.GoFlyDragon.com comes in. Tom Ferry originally brought this tool to my attention, and I’ve since seen a number of agents use it to evaluate their online visibility. The tool asks questions about your business, including your website, market and other information related to your online presence. It then provides a scorecard intended to help you understand how visible your business may be in AI-driven discovery.
What I like about this is that it gives agents a starting point. Instead of simply wondering whether AI platforms recognize your business, you can complete the assessment, review the suggestions, and identify areas where your online presence may need improvement.
Maybe your website needs more specific information about the communities you serve. Maybe your online profiles need to be more complete. Maybe you need additional content demonstrating your local expertise. Once you’ve made improvements, you can return to the tool and reassess your progress.
I wouldn’t treat any third-party scorecard as a definitive measure of how every AI platform ranks or recommends agents. These systems are constantly changing, and a score is only as useful as the methodology behind it. But as a diagnostic tool that encourages agents to examine their online presence and take action, I believe it can be valuable. The scorecard assessment is offered for free, with additional services available for those who choose to explore them.
5. OpusClip: Turn one video into multiple pieces of content
If you’re creating long-form video content, OpusClip is a tool I would strongly encourage you to explore. One of the challenges with video marketing is the amount of time it takes to create content consistently. You record a 10- or 15-minute YouTube video, edit it, publish it, and then start thinking about what you’re going to create next.
But what if that one video could become eight or 10 additional pieces of content? That’s what OpusClip is designed to help you do. You upload a longer video, and the tool identifies segments that may work as short-form clips. It can format those clips for social media, add captions and provide an estimated performance score to help you decide which clips to prioritize.
I personally use this approach with my own content. I’ll take a longer video, upload it, review the clips the tool generates, make a few adjustments, and then use those clips on Instagram and other platforms. Instead of creating every short-form video from scratch, I’m getting additional value from content I’ve already recorded.
For example, a 15-minute video about marketing strategies might contain several individual ideas that could each become a 30- to 60-second Reel. One clip might explain how to improve an MLS description. Another might focus on how you host successful open houses for your listings. Another might share a specific negotiation strategy.
Now one recording session has given content you can distribute over multiple days. The important thing is to review the clips before publishing. AI can help identify interesting moments, but you still need to make sure the context is accurate and the clip represents what you intended to say.
OpusClip offers different usage options, including limited free access and paid plans. For agents already creating long-form video, it can be a practical way to get more value from the work they’re already doing.
6. Descript: Make video editing easier and faster
The next tool is particularly useful for agents who want to create more video but don’t enjoy the editing process. Descript is an AI-assisted video and audio editing platform that allows you to edit recordings.
Descript removes filler words, shortens pauses, improves audio quality and generates captions. Think about how many agents hesitate to record video because they’re worried about stumbling over their words, saying “um” too many times or not sounding polished enough. Descript can help reduce many of those concerns.
Maybe you record a neighborhood video and have a few awkward pauses. Maybe you repeat yourself in the middle of an explanation. Maybe the audio isn’t as clear as you’d like. Rather than starting over, you can use the editing tools to improve the recording.
I still believe authenticity matters more than perfection. In fact, some of the best-performing real estate videos are simply agents speaking conversationally and sharing useful information. But there’s a difference between being authentic and making a video unnecessarily difficult to watch. Descript can help you clean up the distractions without removing your personality.
For agents who are just getting started with video or who want to reduce the time and expense involved in editing, it’s worth exploring. It offers free and paid options, with features and usage limits varying by plan.
7. ChatGPT: Use AI as a strategist, not just a writing assistant
I couldn’t put together a list of AI tools for real estate agents without including ChatGPT, but I want to challenge you to think about using it differently. Most agents started using ChatGPT to write MLS descriptions, social media captions or emails. Those are useful applications, but they’re just scratching the surface of what the technology can do.
One of the most valuable ways I use ChatGPT is as a strategist. I’ll use it to brainstorm content ideas, prepare for appointments, think through business challenges and practice conversations I may need to have with clients. For example, if I have a listing appointment coming up and I know the seller is concerned about pricing, I might ask ChatGPT to help me anticipate the questions they’re likely to ask.
Then I’ll have it role-play the conversation with me. I can practice responding to objections, get feedback on my answers and continue the conversation until I feel more prepared.
I also use it to help develop marketing strategies. If I’m trying to generate more listings in a particular neighborhood, I can describe the area, explain my current activities and ask for creative ideas I may not have considered.
But here’s something I’d recommend for agents who are just getting started with AI: Instead of immediately asking it to write something for you, ask it to interview you. Tell ChatGPT, “I want you to understand me, my business, the market I serve and the type of clients I want to work with. Ask me as many questions as you need so you can help me become a better real estate agent and grow my business.”
Then answer the questions. Tell it about your experience, your market, your strengths, your goals and the way you communicate. The more relevant context you provide, the more personalized and useful its suggestions can become. And don’t be afraid to experiment. Whether you prefer ChatGPT, Claude, Gemini, Grok or another AI assistant, the most valuable tool is often the one you’re willing to use consistently.
Just remember to verify important information, protect confidential client details, and use your professional judgment before acting on AI-generated recommendations.
The bottom line
You don’t need to master all seven of these top AI tools at once. I’d suggest choosing one that addresses a challenge you’re currently facing and putting it to work. Once you’ve found a way to use it effectively, explore another.
The goal isn’t simply to become better at using AI. It’s to become a better real estate agent because of how you’re using AI. And if these tools can help you generate more opportunities, provide better service and spend more time with the people who matter most, then they’re doing exactly what technology should do.
Jimmy Burgess is the Chief Coaching Officer for HomeServices of America and President of Berkshire Hathaway HomeServices. Get connected on Instagram and LinkedIn.
